A press release is an official statement or communication that is directed towards members of the media with the sole purpose of announcing something newsworthy. The goal of the press release is to pique the interest of editors and journalists for potential coverage. Media Communications consists of Electronic Press Kits, Media Alerts, and Media Advisories. Just as with press releases, all forms of media communications are disseminated to media outlets, with the main objective of receiving media coverage. Fresh Copywriter’s press releases and media communications are delivered ready to send to the media, with a sample pitch letter.
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